Biography

Dr. Jochen M. Schaefer (“JMS”) has gained comprehensive experience as lawyer and external legal counsel to numerous German and international companies with a strong focus on the sporting goods sector. He started his professional career as member of the legal department of company Adidas and became soon its General Counsel with worldwide responsibilities. Since 1986 already JMS is the Legal Counsel of the World Federation of the Sporting Goods Industry (WFSGI) and also the Legal Counsel of the Federation of the European Sporting Goods Industry (FESI). After he had built up and successfully operated his own law office in Nuremberg, he became for more than 20 years an equity partner and managing partner of leading German and international law firms, before he decided in 2007 to run his own law firm in the Munich region and to take care of his German and international corporate clients and diverse industry federations within and beyond the sporting goods sector. In his capacity as Legal Counsel of the WFSGI, JMS initiated among others a successful collective brand project to efficiently combat illegal offerings in the World Wide Web, at individual client level he has accompanied numerous well-known brands to devise complex German and international distribution schemes at wholesale and retail level with a special focus on offline and online distribution. His hobbies are (apart from his sports activities, which include cycling, SUP, scuba diving, sailing, mountain hiking and skiing) traveling, music and reading. JMS Is an active member of Rotary Club Munich International, the only English-speaking club in Munich and a long-term board member of the Licensing Executive Society Germany. More details can be found at www.sjlegalonline.de .