Biography

Hans Overduin (1970) is a freelance consultant in the outdoor- and sporting goods industry (with focus on retail and brand strategy) and has been a senior associate at ISPO since 2011. He has over 20 years of experience in retail, having been a longtime buying director for Bever (NL) and CEO at Studiekring (NL). Besides, he is a well-known photographer, specializing in nature and wildlife. Hans holds master degrees in both Business Administration and Organizational Psychology. Leisure activities include climbing, running, snowboarding and bicycle travels around the globe.