Biography

An expert in textile value chain, Giusy has superior technical knowledge within the raw material market sector, as well as precise marketing and communication skills. In 2007, Bettoni created C.L.A.S.S. (Creativity Lifestyle and Sustainable Synergy), the international eco-hub – based in Milan - which since the very beginning has been advocating for a new generation of fashion where the fusion of design, innovation, communication and responsibility shapes an informed and competitive business, able to play both at an economic and social level. C.L.A.S.S. supports the whole supply chain to trigger CHANGE in the system while activating VALUES that speak clearly to contemporary consumers. Bettoni takes a synergetic approach with designers, brands and international organizations to provide brand insight that includes smart fabrics and technological breakthroughs. • CFDA + Lexus Fashion* Initiative Advisory Board • Fashion Graduate Italia 2022, Sustainability Partner • Fashion for Good, mentor Accelerator Programme • ISPO Textrends Jury member for sustainability from 2015 • Museo Salvatore Ferragamo, co-curator Sustainable Thinking • Première Vision, Sustainability Consultant for Smart Creation • Redress Design Award, advisor • Renoon, advisor • The Fashion Pact, member of the Materials Technical Advisory Group since 2021 • The Textile Library Circular Symposium, Museo del Tessuto di Prato, co-organizer • WSM-White Sustainable Milano - “Unveiling the Fashion Backstage”, strategic partner