Speaker
Francesco Magri
Italy
Regional Manager Europe, C&E at Innovation Showcase - Woolmark Performance Challenge
Biography
The Woolmark Performance Challenge is a problem-solving platform, bringing together leading performance apparel brands and a global pool of world-class talent. The challenge is designed to facilitate innovative, environmentally considerate product solutions for the sports and performance market by harnessing the unique natural properties of Australian Merino wool. Salomon challenged students from leading institutions around the world to invent a next generation head-to-toe running kit for long distance mountain runners, focussing on the use of durable bio fibres. Innovations to the running kit span apparel, footwear, and accessories categories. Meet the finalists and explore these future-focused kits together created by the 2022 competition winners.