Supporting program


Wrlds - Sensor technology and AI: A paradigm shift in sports

28.11.2022 at 11:30 - 12:00

Hall B2 | Retail-/Digitize Hub

Language: English

Type: Lecture

Lecture Description

Digital experiences are what the customers want, and what any innovative brand must offer. Speaker Felix von Heland explains how sensors and data analysis can transform the way we experience classic sports products and how it will help secure competitive advantage and customer insights as the industry and society is becoming increasingly connected. With him on stage is Wrlds’ AI engineer Fredrik Bitén who will help explore what role AI can play in motion analysis and how easily you can get started.