Physical retail is facing major challenges that at the same time open up new perspectives. It needs new ideas and intelligent alliances between physical and digital retail. Customers are focusing on experiences as inspiration in their daily life. With digital channels gaining more and more focus, particular offline stores need to define their new role in the channel mix. rpc will provide a variety of examples cases which were successful in their transformation to cater for the changing customer needs incl. Kare City Showroom, Caravan Adventure Hub and digital showrooms. This key note is providing dealers and corporates an idea of what to prepare to be set for the future.