How to respond to financial markets that push companies towards regeneration Regulators and markets are pushing companies towards Regenerative Value Creation that integrates business success with the regeneration of people and nature. New EU government and US stock exchange regulations combined with quickly accelerating mega trends in investment, banking and M&A make it increasingly harder for companies with low sustainability performance to obtain competitively priced financing. This rapidly accelerating situation creates risks but also opens opportunities for companies that align themselves with these unavoidable trends by learning how to build business success through positive impact.